|
News from ECT Travel - 5th June 2023
We
were very sad to hear the news that Rekad, publishers of Fleur Créatif magazine
and organisers of such wonderful floral events as Fleuramour, has
closed.
Fleuramour was one of Europe’s most prestigious floral events and has
been a highlight of our tour programme for many years. The show was
the brainchild of Jomi Hemschoote who, in 1996, decided to create an
event to help publicise a book about Belgian floristry he had recently
published. Jomi invited 25 florists to Alden Biesen, where they created
displays and gave demonstrations. More than 2,000 Belgians came to see
what was happening. The show became an annual must-visit event, famed
for its boundary-pushing installations. It also led to the creation of
the trend-setting industry magazine Fleur Créatif.
ECT Travel has worked
with Rekad ever since Jomi Hemschoote first came to visit us almost 20
years ago and our partnership continued to flourish when Jomi’s son,
Lieven, took over. Fleuramour, its sister event Fleuramour Crystals &
Flowers, and our Fleur Créatif Workshop Adventures have all been
much-loved highlights of our tour programme, with many of our customers
returning year after year. We will miss these inspiring events and wish
our friends at Rekad all the very best.
Our passion for flowers
continues undimmed and more fabulous flower-themed tours are blooming –
why not visit our website to
discover more?
|
